How to Register Trademarks in China

and Battle Trademark Piracy

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This podcast summarizes how to register trademarks in China, including the following:

• Overview of Chinese trademark registration system and scope of protection
• Best practices for securing trademark registration protection in China
• Best practices for preventing loss of trademark rights in China
• Best practices for battling trademark piracy in China  

[Update: 2020] Recent changes in Chinese trademark law require applicants to have an “intent to use” the applied-for mark, which provides brand owners with another option for enforcing their rights in China. 

How Can We Help Brand Owners?

1. Audit a company’s current trademark portfolio for gaps in trademark protection (goods/services and country gaps)

2. Provide a list of “first to file” countries

3. Provide advice regarding goods and services coverage

4. Provide Chinese versions of your trademarks to ensure full protection

5. Review trademarks for negative connotations in non-English speaking countries

6. Prepare and file global trademark applications and secure trademark registrations

To read my full blog post on this topic, click here.    

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Music: “The Returning” by Jeremy Wray and Jelsonic (www.jelsonic.com). The music is licensed under creative commons attribution license available on the Free Music Archive.

 

Disclaimer: This podcast is not legal advice.  The information contained in this podcast is provided as general information and for educational purposes only, and topics may or may not be updated subsequent to their initial posting.  Full Disclaimer details appear at www.TrademarkTitan.com