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How to Create U.S. and Global Trademark Rights 

How are International Trademark Rights Created?

This episode summarizes the ways in which U.S. and international trademark rights are created, including the following topics:

Many brand owners fail to recognize that trademark rights they create in the United States, and possibly elsewhere, do not extend automatically into other countries. 

Therefore, extending those U.S. rights into other countries without first undertaking proper due diligence can result in infringing third party rights, being sued for trademark infringement, seizure of products at Customs and costly rebranding exercises in certain countries.

Accordingly, brand owners should understand how trademark rights are created internationally and then create strategic business plans setting forth a course that seeks to minimize risks and costs, while maximizing brand rights and protection.

The failure to secure trademark registration protection typically means that a company does not own any trademark rights – or think of it as a “government-issued business license” – to sell branded products in the majority of countries.

Thus, brand owners that fail to implement a coherent and consistent global filing trademark strategy may find that they have failed to maximize brand protection, possess inadequate trademark protection and rights for key brands and products in key markets, have not minimized business and infringement risks, have lost rights in key markets and consistently run over budget.

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Music Attribution: Special thanks go out to Jelsonic and Jeremy Wray for the fabulous music contained in my podcasts titled “The Returning.”  

Music: “The Returning” by Jelsonic (www.jelsonic.com)

The music is licensed under creative commons attribution license available on the Free Music Archive.

Disclaimer: This podcast is not legal advice.  The information contained in this podcast is provided as general information and for educational purposes only, and topics may or may not be updated subsequent to their initial posting.  Full Disclaimer details appear at www.TrademarkTitan.com